In a world of increasing global competition + mass produced bridal wear, its becoming increasingly challenging to retain a brand's essesnce while remaining relevant and accessible. Shannon Pittman, Head Designer at the esteemed
Bo & Luca, however, has managed to walk this tight rope gracefully through the years.
In 2018, Pittman released a diffusion brand,
TEMPLE by Bo & Luca which gave rise to a sublime wedding gown collection which was imbued with the spirit and quality of Bo & Luca but at more accessible price points. This year, she's brought out her biggest and boldest
TEMPLE Collection to date "Being a small team means that we come into daily contact with information from the outside world; our global stockists, our online brides and through our ongoing market research," she explains.
"We stepped back and listened to the feedback for this
TEMPLE Collection. We saw a need for feminine, simple, structured and minimalist silhouettes in three key fabrications - beaded, lace + minimal. But with global economies being in disarray, the modern-day bride is often bound by her strict budget and isnt prepared to skimp on quality."
Our response to this was to create a
TEMPLE Collection that was still bound by the
Bo + Luca quality promise, but was more inclusive of brides financial means. "Bo + Luca Gowns have always been, and always will be, made from 100% silk and be 100% hand beaded which doesn't allow for much room on their accompanying price tags - couture comes at a price. However, creating a diffusion brand in
TEMPLE meant more room for experimentation regarding fabrications and production methods used to reduce costs without necessarily reducing the quality - in essence we're creating affordable luxury." Pittman adds.
Staying true to this vision ultimately led to the new collection being distilled into
TEMPLE: MINIMAL, LACE + BEADED. " Shannon's vision is to create a world where the though of becoming a
BO + LUCA bride is not just a dream but a possibility. She elaborates, "Every bride deserves to look and feel like the best version of herself on her wedding day. We believe that
TEMPLE opens the door to the 'every bride' and we are delighted to share it with the world."
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