The Anemoi means the gods of directional winds in Greek mythology. A restrained simplicity and purity makes for a message of nonchalance and naturalness, a carefree, no fuss attitude to dressing. Sheer fabrics and layered billowing ruffles take lead, as glittering crystalline pendants light the stone facades producing a dancing delight of patterned silhouettes as they sway in the sunset oceanic breeze. A classic redefined to its purest form, our pieces in this collection bring a contemporary shift and a fresh perspective for brides.
“There is an ethereal element within the pieces, a calmness and beauty similar to the stillness and feel of a long summers day. The pieces are sculptural in form and exhibit pearly surfaces and natural metals, they are elevated and ceremoniously chic. Elevated to effortlessly carry you through the most elegant of cocktail weddings while still being understated enough to pair with jeans and a fresh white tee after your special day or night.” - Baovi, our founder speaks on this collection.
Original inspirations for this collection. Find their moodboard is found here.
All the pieces were inspired, designed and curated within four months time. We make sure each piece are made for style, comfort and longevity, to be worn again and again so our brides can reminiscence about your love-filled day for years to come. Each piece are created from 14k or 18k gold plate and assembled by hand, each piece is nickel-free and hypoallergenic.
Nailing the branding and marketing strategies for this collection is our biggest tasks. This is our second collection since Jade Oi Studio was launched — we want to do it right. We partner up again with the amazing Engaged Creative team to create the imagery for our new pieces. Our vision comes to live through their styling and through Zoe Morley’s lense.
The imagery for The Anemoi collection is beyond beautiful — it brought all our ideas together perfectly. We are still lost for words.
After months of planning and designing, the new collection is finally available at our online shop. This has marked our second collection and our biggest launch yet. We are so proud and excited about what to come for Jade Oi Studio.
Much love xx
Photographer: Zoe Morley Photography / @zoemorleyphotography
Creative Director: Engaged Creative / @engagedcreative
Makeup & Hair: Alex Perrin / @alexperrinmua
Jewelry: Jade Oi / @jadeoistudio
Models: Kristiane Laus / @kristianelaus
Videography: Maxine Knovello / @maxineknovello
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