ARA EXPERIENCE

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images by jacqui jakubowski photography

Adelaide based bridal gown boutique ARA Experience is virtual brand that specialises in quality custom made wedding dresses. "Like many brides, all I wanted for my wedding day was a beautiful, custom made dress that suited both my personality and my budget. However, once I started wedding dress shopping, it became clear that my expensive tastes in fashion did not suit my budget at all." Co Founder Penny tells.

ARA Experience is an interactive eCommerce experience that allows brides to design their own wedding dress to their taste, their style, their measurements and their height. These dresses are bespoke and made to quality that is higher than dresses that cost twice as much. "As we are 100% online, we are able to cut down on huge brick and mortar overheads and pass the savings onto our clients. We are also proud to say that we utilise an amazing virtual reality technology to bring brides a new way of trying on wedding dresses. We can't wait to tell you more!”